« I know that you know that I was pregnant. That is my fault », starts journalist Gillian Brockell The Washington Post her story. Her baby was born dead and she was then on Facebook and Google faced with advertising for baby equipment. In an open letter, which the newspaper is published, she’ll call the tech to deal with them.
« I could see the hashtags on Instagram – #30weekspregnant, #babydump – not resist, » she continues. « And, foolish me, I clicked even one or two times on a babyadvertentie on Facebook. What can I say: I am your ideal user. »
we had Noticed not that I have three days of quiet on social media, which for me is unusual?Gillian Brockell
at the same time, Brockell wondering if Google saw that she was looking for « braxton hicks usa. preterm labor »; of English keywords in a premature birth. And she asks: « could we not I three days I was quiet on social media, which for me is unusual? And then words as a « deeply saddened », a « problem » and « stillborn » and the two hundred crying emoji » s of my friends to get it? Is that not something you can follow? »
The message of Brockell is clear. They find that advertentiereuzen Facebook (and Instagram is one of them), Google and Amazon need to better respond to what people do and when that changes.
A better algorithm
« If your algorithm is smart enough to realize that I was pregnant or that I am delivered, it must also be smart enough to know that my baby is dead, and me the right ads serving, » she writes there.
Facebook vice president for ads, Rob Goldman, reacted quite quickly to her letter. « I’m sorry that me tremendously to hear this and that you had such a bad experience with our products, » he says on Twitter. He dismissed her there and then, that there is a setting in Facebook is that they have such messages can hide.
Rob Goldman @robjective @gbrockell @facebook @Twitter @instagram @Experian I am so sorry for your loss and your painful experience with our products. We have a setting available that can block ads about some topics people may find painful – Bets10 including parenting. It still needs improvement, but please know that we’re working on it & welcome your feedback. 4 days ago
According to Brockell, this option is hard to find (it is located under: Settings > Ads > Advertentieonderwerpen hide > Education). Goldman emphasized that improvement is possible.
After the comment of Goldman reported Brockell on Twitter that the off topic is not all child-related ads weert. She was also a show about adoption.
Gillian Brockell @gbrockell And here’s a look at how effective it is when you finally do find the corner of Facebook where you can turn off parenting ads. Just came up in my feed. (And no, I have not been googling about adoption. I am miles away from anything but grieving.) cc @robjective 4 days ago Share this article:
